RCS Message Pricing in India (Updated 1 September 2026)
RCS message pricing in India from 1 September 2026: ₹0.25 per marketing message and ₹0.15 per transactional message, plus GST. RCS (Rich Communication Services) allows businesses to send branded, interactive messages with images, carousels, buttons, and verified sender identity. If you are searching for transparent RCS pricing in India, this guide explains per-message charges, session-based pricing, and how RCS compares with SMS and WhatsApp. RCS messaging is powered globally by Android’s messaging ecosystem backed by Google and supported by Indian telecom operators.
RCS Pricing
Marketing
Promotional campaigns, offers, launches
₹0.25
- Everything in Free:
- Rich cards, carousels and buttons
- Google-verified sender identity
- Delivery and read receipts
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How RCS Message Pricing Works
RCS pricing is generally calculated based on:
- •Per message cost
- •Campaign volume
- •Telecom operator partnership
- •Rich media usage
- •Session-based billing (in some cases)
Unlike SMS, RCS requires internet connectivity and supports advanced interactive features.
Enterprise volumes get custom rates. Rates shown apply from 1 September 2026, plus GST.
What is Included in RCS Pricing?
Most RCS messaging plans include:
Enterprise plans may include:
RCS Pricing vs SMS Pricing
| Feature | RCS | SMS |
|---|---|---|
| Rich Media | Yes | No |
| Branding | Verified | Basic |
| Interactive Buttons | Yes | No |
| Read Receipts | Yes | No |
| Cost | Higher | Lower |
| Internet Required | Yes | No |
For OTP and alerts: SMS is more cost-effective.
For engagement campaigns and product promotions: RCS delivers significantly higher interaction rates.
RCS vs WhatsApp Pricing
| Feature | RCS | WhatsApp API |
|---|---|---|
| Internet Required | Yes | Yes |
| Pricing Model | Per Message | Per Message (by category) |
| Android Reach | Strong | Universal |
| Branding | Verified | Verified |
Both are strong for engagement marketing. RCS is especially effective for Android-heavy user bases.
When Should Businesses Use RCS?
RCS messaging is ideal for:
- •Product launches
- •Visual promotions
- •Abandoned cart campaigns
- •Interactive customer journeys
- •Brand engagement campaigns
Industries using RCS in India:
What Affects RCS Message Pricing?
1️⃣ Campaign volume
Enterprise volumes get custom rates
2️⃣ Media size & type
Rich media content affects pricing
3️⃣ Telecom operator routing
Different operators have different rates
4️⃣ Delivery region
Domestic vs international pricing varies
5️⃣ Enterprise support level
Premium support comes with higher plans
📊 Large campaigns receive discounted rates.
Frequently Asked Questions – RCS Pricing
Frequently Asked Questions
Find quick answers to your questions about our API services, integration, and support.
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From 1 September 2026, ConnexBetter charges ₹0.25 per marketing RCS message and ₹0.15 per transactional RCS message, plus applicable GST.
RCS is now billed by message category. Marketing (promotional) messages are ₹0.25 each and transactional messages are ₹0.15 each, plus GST, instead of one blended per-message rate.
Marketing messages promote offers, launches, cart recovery and re-engagement. Transactional messages deliver information the customer expects, such as order updates, payment confirmations, appointment reminders and account alerts.
Yes, RCS is typically priced above SMS because it supports rich media, carousels, buttons and verified sender branding.
Yes. RCS messages are delivered over data or Wi-Fi, and the recipient's phone and carrier must support RCS. Businesses commonly add SMS as a fallback.
RCS is strong for Android users and carrier-based reach with a verified brand identity, while WhatsApp offers broader universal adoption. The right choice depends on where your customers are.
ConnexBetter offers a free trial so you can test RCS messages before committing. Contact our team or book a demo to get started.