SMS API Pricing in India – Transactional & Promotional SMS Cost
SMS API pricing depends on message type, route quality, volume, and telecom operator charges. Businesses use SMS APIs to send OTPs, alerts, order confirmations, and promotional campaigns directly from their applications. Our SMS API pricing is designed for startups, enterprises, fintech, ecommerce, and SaaS platforms looking for reliable delivery with competitive rates.
SMS Pricing
Starter
₹0.12/INR per SMS
- Everything in Free:
- DLT Registration Support
- API Integrations to converse across multiple channels
- Personalize every message to increase response rates
- 24/7 Email Support
- Real-time Reports & Analytics, Downloadable Report
- Easy to use Web-Panel
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What is SMS API Pricing?
SMS API pricing refers to the cost businesses pay to send automated SMS messages using an API integration. Charges are usually calculated:
- •Per SMS credit
- •Based on route (Transactional / Promotional)
- •Based on volume slabs
- •Based on domestic or international delivery
Unlike manual bulk SMS panels, SMS APIs allow real-time automated message triggering from your software or CRM.
Transactional SMS API Pricing
Transactional SMS is used for critical service messages like OTPs, banking alerts, delivery notifications, and account updates. Learn more about Transactional SMS API.
Transactional SMS Pricing (India)
| Volume Slab | Price Per SMS |
|---|---|
| 50,000 SMS | ₹0.13 |
| 1,00,000 SMS | ₹0.12 |
| 5,00,000+ SMS | ₹0.11 |
Promotional SMS Pricing
Promotional SMS is used for marketing campaigns, offers, sales promotions, and bulk customer communication. Explore our Bulk SMS Service for more details.
| Volume Slab | Price Per SMS |
|---|---|
| 50,000 SMS | ₹0.13 |
| 1,00,000 SMS | ₹0.11 |
| 5,00,000+ SMS | ₹0.09 |
International SMS API Pricing
International SMS pricing depends on destination country and operator network.
Typical range: $0.02 – $0.08 per SMS (varies by country)
For exact pricing, businesses can request country-wise rates.
How SMS API Pricing is Calculated
SMS API pricing depends on:
1️⃣ Route Type
- • Transactional Route (High Priority)
- • Promotional Route (Marketing)
2️⃣ Volume Commitment
Higher volume = lower cost per SMS
3️⃣ Telecom Operator Charges
Operators charge termination fees per SMS.
4️⃣ DLT & Sender ID Registration
Businesses in India must complete DLT registration.
Why Our SMS API Pricing is Competitive
Direct Telecom Connectivity
No middleman markup
99%+ Delivery Rate
Guaranteed message delivery
Fast API Integration
Get started in minutes
Real-time Delivery Reports
Track every message
Scalable Infrastructure
Handle millions of messages
No Hidden Fees
Transparent pricing model
SMS API Pricing vs WhatsApp API Pricing
SMS API
- ✔ Works on all mobile devices
- ✔ No internet required
- ✔ 100% reach
- ✔ Instant delivery
WhatsApp API
- • Requires internet access
- • Meta-based pricing
- • Rich media support
- • Two-way conversation
Key Takeaway: SMS works on all mobile devices without internet. WhatsApp requires internet access and Meta-based pricing. For OTP and banking alerts, SMS remains the most reliable communication channel.
Explore More Pricing Options
Frequently Asked Questions – SMS API Pricing
Frequently Asked Questions
Find quick answers to your questions about our API services, integration, and support.
Contact Our Support Team
ConnexBetter's SMS plans start at ₹0.12 per SMS on Starter and ₹0.115 per SMS on Growth, with custom pricing for Enterprise volumes. Across the Indian market, SMS API rates typically range from about ₹0.09 to ₹0.20 per SMS depending on volume and route type.
Transactional SMS (OTPs, alerts, order updates) usually costs between ₹0.14 and ₹0.18 per message on the domestic route in the wider market. Contact ConnexBetter for a quote based on your monthly volume.
Yes. TRAI requires businesses to register their Entity, Sender ID (header) and message templates on a DLT platform before sending commercial SMS. ConnexBetter provides DLT registration support as part of every plan.
Yes. Higher monthly volume commitments reduce the per-SMS cost significantly, and enterprise customers get custom rates.
ConnexBetter does not charge a setup fee for SMS. Plans are priced per SMS, and the only upfront requirement is DLT compliance, which our team helps you complete.